Moto Display Banner.png

Startup Jobs

Moto Display allow users to know what's happening on their phones in a glimpse.

 

Startup Jobs

Product type: Web platform
Year: Work in progress

Moto Display Device.png

4.2 score from  14,212 reviewers on Google Play Store
10,000,000+ users

 

The Problem

The redesign of Moto Display was part of the 2017 design language update for Motorola products. The revamp proposal was not only visual, it was also a chance to improve the way users interact with it. This was now possible because the app is gesture-based, and with the improvements on the new displays and sensors, a new world was available to be explored. 

Moto Display - The Problem.png

Co-creation

I organized a day in our office in Chicago where all designers would work together to explore the possible future for Moto Display. All designers from Research to Industrial Design were invited to join, and since it's an app that is broadly used, we had full attendance to the session. The outcome was incredibly valuable, all ideas were explained and voted at the end of the session. The most interesting ones become part of the product backlog and were prototyped and validated.

Moto Display - Co-creation.png

Explorations

Moto Display has a very distinctive User Interface, and it's known by the ability to save power by having a dark background. On early days the app worked limited by the technology, waking up just the pixels necessary to compose the visual elements, and the others would remain turned off. With the advance of display technologies, this was not a requirement anymore. Opening a new range of opportunities such as the use of color and animations, with the same battery consumption efficiency. This allowed different paths of exploration but always keeping the identity of the dark background.

Moto Display - Explorations.png

Validations

Moto Display is a gesture-based app, were all triggers work from swiping over elements on the screen. In combination with its unique interface that doesn't have any operational system element visible, we had to create a different approach to prototype. To make it possible we got one of the team developers to create a light version of the app. Disconnected from the main project and allowing us to explore ideas with the real feeling of using it. The tests were planned with the support of Vivian Lemes, the lead User Research for the project. Also, all the team was invited to join and watch the sessions online.

Moto Display - Validation.png

Refinement

We did more ten seven sessions of user testing to validate our assumptions and ideas. Variating on size and location, to evaluate not only the visual changes, but also the updated gestures, time of response, and microinteractions.

Moto Display - Refinement.png

Final UX/UI

Moto Display - Final 2.png

Results

Moto Display went from rating 4.0 to 4.1 on Google Play. And preliminary surveys demonstrated the potential to achieve an even higher rate. The media coverage was excellent since the app launched with the new Moto Z2 Play.

Moto Display Reviews.png
 
Review - The Verge.png

..."The Moto Display feature has been improved with the ability to take actions on notifications without unlocking the phone. I can even reply to a message with text or my voice."...

Review - Android Central.png

It's amazing how, despite improvements in always-on display technology from Samsung, LG, and even Google, nothing can touch what Motorola continues to do here.

Android Central (Jun 29, 2017)